Whether you are B2C or B2B, having a responsive website is a vital part of moving your business forward.
I have come across many customers over my career that are against a website at all, are you one of them? No matter your thoughts on technology, whether you still read the newspaper and don’t waste time with social media, iPhone’s or the internet, your customers do and there’s a bunch of stats out there to prove it, no matter what your industry.
So firstly, what does responsive mean?
Responsive means ‘Responsive Web Design’ (RWD) and is an approach aimed at developing websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from mobile phones to desktop computer monitors). In simple terms, your website responds to the site of the users’ screen.
Responsive Design is preferred for SEO.
Search Engine Optimisation (SEO) is a process used to help generate organic (free) traffic to your website via search engines such as Google, Bing and Yahoo.
This is extremely beneficial, especially if you have a local audience. 78% of mobile searches for local business information result in a purchase. That’s higher than from any other kind of device. Source: comScore
There are several things required by search engines in the back end of your web pages, as well as content, traffic, interest and user experience all helps boost your search engine results position.
If your website is visited by mobile users and it is does not provide them with a positive experience (easy navigation, easy to read content) your website will be penalised and will not be shown on Page 1 of the search engine results.
SEO can help increase new visitors to your website, with a goal to convert them into new customers for your business, but new customers aside, wouldn’t you want your existing customers to have a good experience on your website?
I have come across many companies who are outstanding at what they do, they have received numerous awards, have a great team ethos and company culture, offer outstanding products with 1000’s of reviews, but their website didn’t showcase any of that.
A wise man once said to me “If you had a shop window, would you leave it empty?”
Obviously, you wouldn’t. So, why have a poor website?
The figures below show the traffic for each device in each country as of 2017, as you can see in the UK mobile traffic is higher than tablets, laptops or desktops.
“62% of smartphone users have made a purchase online using their mobile device in the last 6 months” – can your company afford to miss out on 62% of customers?
A responsive website also adapts to future devices, which is great news for our world of ever improving technology!
Now, here’s the big worry, 57% of users say they won’t recommend a business with a poorly-designed mobile site. Source: socPub – can you afford to not have a responsive website?
If you are unsure if your website is responsive, Google have provided a great tool to check, click here.
If you would like more information or to discuss getting your website up to date,